XR Marketing To Boost Student Engagement & Enrollment

 

Services. Sunrise shall perform the following services. Sunrise’s obligations for the provision of the above-listed service include and are expressly limited to:

1. Sunrise will create an Augmented Reality (hereafter, “AR”) business card design on client’s behalf that will allow users with a smartphone scan a QR code and see a digital projection layered on top of one side of the business card with additional information, links, and a photo or video selected by client.

2. Sunrise will first create and get client’s approval for the card design. Afterwards, Sunrise will create and get client’s approval for the structure for the AR Experience.

3. Sunrise will create a graphic design for one side of a business card for client that will enable the AR projection and will include the QR code to launch the AR experience. client will communicate any graphic design rules or requirements such as color scheme and fonts to Sunrise in advance prior to the start of development. client will have the right to request reasonable modifications to the design until it approves the design, and Sunrise will advise client as to whether any client-provided edits or design requirements will have an effect on the performance of the AR experience. Parties acknowledge that the AR technology operates using image recognition algorithms, and thus the performance of the experience will be optimal when the design image has contrasting colors.

4. Sunrise will create the structure of the AR Experience according to client specifications and the service terms herein, and client will have the right to request reasonable modifications to the structure until it approves the structure.

5. The AR Experience will have 3-D plane detection functionalities, so that a smartphone will be able to recognize the card design image and project the AR content on top of it and so that the content will move if the user holds the card at different angles or in different positions.

6. client will provide Sunrise with all text, video, photo, and URL content it wishes to include in the AR experience. Sunrise will advise client as to the suggested maximum amounts of text to be included. Parties understand that including large amounts of text in the AR experience will result in the text size being reduced.

7. The AR experience will be designed for smartphone use and will be web-based. Users will need to scan a QR code to launch the experience, and they will need to allow their default mobile internet browser to use the device’s camera to view the AR experience.

8. Sunrise will provide bi-annual reports to client with analytics on the usage of the card and the AR Experience.

9. This service does not include the printing of any physical cards.

10. The service includes a total of 10,000 streams of the AR Experience for each service year. Sunrise will notify client when the stream count reaches 7,500 and 9,500 streams in the service year. Unused streams do not roll over to future service years.

Service Tiers. Sunrise will perform the following AR experience design services:

1. Standard Template Design: Sunrise will design the AR projection interface using a standardized structure, according to client instructions as to the content and color scheme to be used in the AR digital projection structure. client will have the option to provide a video with audio or a photo with audio which will appear at the top of the business card. client will have the option of providing up to 4 links to be included as icons at the bottom of the business card. client will have the option of providing up to 4 menu buttons which, if pressed, will display additional information or may link to a web page, and these menu items will be included on the right side of the business card. Deviations from this standard structure of video at the top, menu on the right, and links at the bottom are not permitted. The fee for the first year of this service is $2,800.

2. Custom Template Design: Sunrise will design the AR projection interface using a customized structure, according to client instructions as to the layout, content, and color scheme to be used in the AR digital projection structure. client may choose to include photo, video, text, or links to the top, bottom, left, or right of the business card. The fee for the first year of this service is $4,500.

Additional Optional Services. Sunrise shall perform the following services. Sunrise’s obligations for the provision of the above-listed service include and are expressly limited to:

1. Additional Streams. client may purchase an additional 10,000 streams in a given service year. The cost of this service will be $500.

2. Additional Card Designs. If client requests for Sunrise to create an additional business card design using the same AR Experience structure, Sunrise will create the additional design and AR Experience. The fee for this service will be $1,000 for every new card to be developed. Minor changes to text or links, or the use of a different video in the additional card are permitted. Requests for changes to the AR Experience structure and layout, or more than 100 words of text changes will be considered a new design service and will have the same cost as a new design as stated in Section B above.

3. Green Screen Filming. If client requests for Sunrise to film video to be included in the business card, Sunrise will send a videographer to capture the footage using a green screen background. client will provide a location for filming. Sunrise will be responsible for the cost of the green screen background, video cameras, microphones, travel, and accommodation for the videographer. The cost of this service is $3,000.

4. Post-Launch Modifications. Once the graphic design of the business card has been approved by client, any requests by client to change the graphic design of the card will carry an extra fee. Once the AR experience structure has been approved by client, any requests by client to change the structure of the AR Experience will carry an extra fee. Depending on the nature of client’s modifications, the total cost of modifying the graphic design and/or AR Experience structure after client approval may be equal to the cost of creating a new design, but it will not exceed the cost of a completely new design.

Term. This agreement shall remain in effect from the date of signing “Effective Date” until the second year anniversary of the Effective Date.

Renewal and Termination.

1. Two months prior to the first year anniversary of the Effective Date, client will indicate whether it desires to renew the service for additional years of service or if it wishes to allow the service to expire without renewal.

2. If client does not wish to renew the agreement, then it may choose to have Sunrise deactivate and delete the AR Experience. After the expiration of the agreement, the AR Experience will automatically be deactivated.

3. For each AR experience structure, the annual renewal fee for the second service year will be $1,000 per service year. Renewal fees include one round of modifications to the AR Experience text content, not to exceed 100 words of new content. Renewal fees include 10,000 new streams per service year.

Ownership. client will maintain complete ownership of the text, photos, and videos provided by client to Sunrise in the course of the fulfillment of this agreement. client will maintain complete ownership of the graphic design created by Sunrise on behalf of client. Sunrise shall retain full ownership of the AR Experience source code. In no event whatsoever will Sunrise be required to provide any source code or proprietary information about its platforms to client or any of its affiliates.