Sunrise International (DBA Campus 360): Augmented Reality 3D Experience Development Service ("Smart Swag")
Sunrise will create an Augmented Reality (hereafter, “AR”) image design to be included on a brochure, card, or promotional giveaway PARTY B’s behalf that will allow users with a smartphone scan a QR code and see a digital projection layered on top of one side of the brochure with additional information, links, and a photo or video selected by PARTY B.
Sunrise will first create and get PARTY B’s approval for the graphic image design. Afterwards, Sunrise will create and get PARTY B’s approval for the structure for the AR Experience.
Sunrise will create a graphic design for a page or a segment of a page to be included in a brochure for PARTY B that will enable the AR projection (the “launch image”) and will include the QR code to launch the AR experience. PARTY B will communicate any graphic design rules or requirements such as color scheme and fonts to Sunrise in advance prior to the start of development. PARTY B will have the right to request reasonable modifications to the launch image until it approves the design, and Sunrise will advise PARTY B as to whether any PARTY B-provided edits or design requirements will have an effect on the performance of the AR experience. Parties acknowledge that the AR technology operates using image recognition algorithms, and thus the performance of the experience will be optimal when the design image has contrasting colors. This launch image is one element that PARTY B’s team may include among other items in a brochure design file; this service is not an engagement to create a graphic design or source file for an entire brochure.
Sunrise will design the AR projection interface using a customized structure, according to PARTY B instructions as to the layout, content, and color scheme to be used in the AR digital projection structure. PARTY B will have the right to request reasonable modifications to the structure until it approves the structure. PARTY B may choose to include photo, video, text, or links to the top, bottom, left, or right of the brochure.
Upon PARTY B request, Sunrise will create a three dimensional digital model that will appear on top of or in interaction with the launch graphic. PARTY B will communicate its aesthetic requirements for the model, and Sunrise will create the model consistent with PARTY B’s requirements and will optimize the model for texturing and lighting. PARTY B will have the right to request reasonable modifications to the model until it approves the model. Thereafter, Sunrise will animate the models so that the model does an action, such as waving, pointing, or dancing. Audio may be added. PARTY B will have the right to request reasonable modifications to the animation until it approves the animation.
The AR Experience will have 3-D plane detection functionalities, so that a smartphone will be able to recognize the launching design image and project the AR content on top of it and so that the content will move if the user holds the brochure at different angles or in different positions.
PARTY B will provide Sunrise with all text, video, photo, and URL content it wishes to include in the AR experience. Sunrise will advise PARTY B as to the suggested maximum amounts of text to be included. Parties understand that including large amounts of text in the AR experience will result in the text size being reduced.
The AR experience will be designed for smartphone use and will be web-based. Users will need to scan a QR code to launch the experience, and they will need to allow their default mobile internet browser to use the device’s camera to view the AR experience.
Sunrise will provide quarterly reports to PARTY B with analytics on the usage of the card and the AR Experience. Additional reporting can be requested on demand.
This service does not include the printing of any physical materials.
The fee for the first year of this service is $4,500 for a 3D model that does one action or movement. The fee for the first year of this service is $6,500 for a 3D model that does three actions or movements.
Additional Optional Services. PARTY B request the following additional services by either checking the relevant line below or by sending a written request for Sunrise to complete an additional service, according to the terms below:
PARTY B may request additional movements or actions for the 3D model at a cost of $1,500 per movement.
PARTY B may request that Sunrise integrate this animation into a tabletop holographic fan display for $1,600, inclusive of hardware costs and shipping. PARTY B will be able to control the fan remotely using a mobile app. Sunrise will provide instructions on setup, installation, and operation of the app. Sunrise will provide an optional plastic protective case in which the fan can be mounted. This case is for display rather than for transportation and shipping purposes. It is understood that if PARTY B chooses not to use the protective case, that it is imperative to ensure that operators and viewers of the fan do not touch or put objects near the spinning part of the fan while the fan is in operation, since this may cause harm to objects or bodies stricken by the fan and may also damage the fan. PARTY B releases Sunrise from any legal claims resulting from the improper operation of the fan as described herein.It is estimated that the fan will function for 30,000 operating hours. The fan and stand shall include a one year warranty to cover defects, malfunctions, or functionality issues. Malfunctions due to the following shall be excluded from warranty: user-inflicted damage, incorrect assembly, theft, loss, usage of incorrect power inputs, or damage resulting from improper packing or handling of the device by PARTY B. The hardware specifications are as follows
Display circumference: 30cm
Input voltage: 24V
256 LEDs (one single light bar)
Equipment speeds supported: 1,500 rpm
The fan will support the following file formats: jpg, jpeg, png, gif, mp4, avi, rmvb, mkv, wmv, mov, and flv
Ownership. PARTY B will maintain complete ownership of the text, photos, and videos provided by PARTY B to Sunrise in the course of the fulfillment of this agreement. PARTY B will maintain complete ownership of the graphic design created by Sunrise on behalf of PARTY B. Sunrise shall retain full ownership of the AR Experience source code. In no event whatsoever will Sunrise be required to provide any source code or proprietary information about its platforms to PARTY B or any of its affiliates.
Term. This agreement shall remain in effect from the date of signing “Effective Date” until the second year anniversary of the Effective Date.
Renewal and Termination.
Two months prior to the first year anniversary of the Effective Date, PARTY B will indicate whether it desires to renew the service for additional years of service or if it wishes to allow the service to expire without renewal.
If PARTY B does not wish to renew the agreement, then it may choose to have Sunrise deactivate and delete the AR Experience. After the expiration of the agreement, the AR Experience will automatically be deactivated.
The annual renewal fee for the second service year will be $1,800 per service year if the animations will be launched from one AR experience. If PARTY B opts to have the animations launch from multiple AR experiences, then the annual renewal fee for the second service year will be $1,800 as a base cost, plus an additional $500 per year for each AR experience beyond the first AR experience.