Fordham University's AR Brochure: Engaging Alumni and Donors
Fordham University demonstrates the multifaceted use of AR in engaging alumni and family. Their AR brochure, when scanned, brings to life student stories in an immersive video format. This approach is particularly practical for donor outreach, offering a tangible yet innovative way to connect families of admitted students or alumni with the student voices of today. By condensing an entire pamphlet into a digital, interactive experience, AR marketing marries the physical touch of traditional mailers with the dynamism of digital media.
Dartmouth's AR Smart Postcard: Interactive Graduate Program Information
Dartmouth College utilizes AR smart postcards to give prospective graduate students a detailed and interactive look at their programs. These digitally enhanced postcards transform traditional marketing materials into an engaging, informative experience, providing a gateway to the school's academic offerings, and having easy access to social media links.
University of Dayton's Mascot in Motion: More Than Just a Pretty Face
The University of Dayton creatively harnesses the power of AR with a flier featuring a 3D animation of their mascot. This isn't just a playful gimmick; it's a strategic branding tool. The animated mascot does more than entertain; it embeds Dayton's unique branding in the minds of users. This engaging experience leaves a lasting impression, showcasing the school's brand in a memorable way. Such AR experiences are known to drive deeper impressions, with a 70% higher memory encoding rate than traditional marketing. Dayton's use of a 3D mascot in AR not only captivates the audience but also effectively anchors the university's identity in their memory, leveraging the unique benefits of AR to enhance brand recognition and connection.
Cornell University's Comprehensive AR Business Card: Admissions Information Centralized
Cornell University's AR business card is a testament to the versatility of AR in university marketing. Upon scanning, users are treated to a video of campus life, alongside direct links to essential admissions information and social media. This all-in-one approach provides a holistic view of the university, packaged in an engaging digital format.
University of Evansville's Smart Business Card: Navigating Campus Virtually
The University of Evansville takes AR interactivity to a new level with its smart business card. This innovative tool transforms into an interactive campus map at the scan of a QR code. Users can virtually navigate the campus, clicking on buildings to reveal photos and information about each location. This feature is ingeniously linked to a virtual campus tour, offering prospective students a comprehensive and engaging exploration of the university grounds. It's a prime example of how AR can create an immersive experience that extends beyond the physical confines of a campus, making it accessible and intriguing from anywhere in the world.
The Possibilities of AR in Yield Season
AR offers a unique and compelling opportunity in the crucial phase of the admissions yield cycle, where universities strive to stand out and convert accepted students into enrolled students. The University of Dayton is a prime example. Incorporating a 3D animation of their mascot in admitted student mailers and event gift bags creates a memorable, tangible connection between the student and the university. This engaging AR experience goes beyond traditional swag; it leaves a lasting impression that can influence a student's decision to choose one school over another. The mascot, more than just a symbol, becomes a dynamic, interactive ambassador of the university's spirit and community. By leveraging the send-all approach of mailers, combined with the engagement efforts of Augmented Reality, universities can significantly enhance their yield efforts, turning admissions follow-up into unforgettable experiences that resonate with students at a pivotal moment of their college decision.
Measuring Yield: AR's Role in University Marketing
Standing out is crucial in today's competitive university admissions landscape, where students apply to more schools than ever. AR marketing isn't just about catching the eye but creating memorable experiences that resonate with students. With test-optional admissions and ever-changing demographic factors influencing application patterns, universities need to elevate their 'swag game' to make a lasting impression.
CampusXR's AR tools go beyond mere novelty. Our AR swag is designed to be both fun and informative, embedding links and calls to action within engaging experiences. This approach is critical to effective yield strategies. It's not just about being remembered; it's about nudging students towards the next step in their admission journey.
Unlike traditional brochures, AR provides a feedback loop. It merges the tangible feel of print with the interactive allure of digital media, offering real-time tracking and analytics. This allows universities to continuously refine their strategies based on user engagement, leading to more effective resource allocation and optimized ROI. Each interaction with AR becomes a strategic data point, guiding universities to craft more effective and resonant outreach campaigns.
As AR technology evolves, CampusXR remains dedicated to helping institutions harness its full potential in student recruitment and beyond. Be part of the revolution in university outreach.