Georgetown University has partnered with CampusXR to create a brand new augmented reality (AR) experience that introduces the Dean of the Earth Commons in immersive 3D. This innovative AR card provides users with a unique opportunity to connect with the Institute for Environment & Sustainability, offering a personal welcome message and access to essential program resources—all with a simple scan of a QR code.
A Personal Welcome in Augmented Reality
The AR experience features a holographic welcome message from the Dean of the Earth Commons, brought to life through green screen filming, making it possible to seamlessly integrate the footage into an AR platform with the background isolated.
Once the recording was complete, the footage was rigged into the AR card, allowing users to experience it on their smartphones or tablets. By scanning the QR code, users activate the AR experience and are greeted by the Dean in an interactive virtual space. This isn’t just a video—it’s an immersive, lifelike interaction that bridges the gap between technology and personal connection.
Through this AR card, the Dean provides a warm welcome while guiding users through key highlights of the Institute for Environment & Sustainability. The experience also includes quick access to program details, links to social media accounts, and information about the university’s sustainability initiatives.
Exploring Georgetown’s Environmental Mission
The AR experience goes beyond the welcome message to offer a detailed overview of the Institute for Environment & Sustainability. Users can explore Georgetown’s cutting-edge programs, learn about its ongoing research initiatives, and find opportunities to engage with its sustainability mission.
Each part of the experience is designed to be interactive and intuitive. Users can easily navigate program resources, connect with social media, and discover more about Georgetown’s commitment to addressing critical environmental challenges. This seamless blend of accessibility and engagement ensures that both prospective students and visitors feel connected to the university’s vision.
How It Works: Combining Green Screen Filming with AR Technology
The creation of this AR experience relied on a combination of precise video production and advanced augmented reality rendering. By using green-screen technology, CampusXR was able to capture a clean recording of the Dean that could be layered into a virtual environment.
This footage was then carefully integrated into an AR framework that ensures the message is displayed seamlessly when the QR code is scanned. The result is a high-quality, interactive experience that brings the Dean directly to users’ devices, making them feel as though they are receiving a personal introduction to Georgetown’s sustainability mission.
An Impressionable Gateway to Sustainability
This AR card represents more than just a technological innovation—it’s a step forward in how universities can use immersive experiences to engage with their audiences. By combining the power of storytelling with the latest in augmented reality, Georgetown University has created an experience that connects users to the Institute for Environment & Sustainability in a personal, memorable way.
Whether you’re a prospective student, a visiting scholar, or simply curious about Georgetown’s environmental initiatives, this AR experience offers a convenient and engaging way to learn more. With its combination of cutting-edge technology and meaningful content, the AR card embodies Georgetown’s dedication to innovation and sustainability.
As the university continues to explore new ways to connect with audiences around the world, this partnership with CampusXR demonstrates the transformative potential of augmented reality in higher education. It’s not just a welcome—it’s an invitation to be part of Georgetown’s vision for a sustainable future.