CampusXR is proud to power two interactive experiences for Florida Polytechnic University: an AR Smart Postcard for Phoenix Weekend and a 3D holographic version of the Phoenix mascot. A prospective student scans the QR code on a printed postcard, and the card comes to life on their phone with event details, a deposit button and a registration button. Two short videos, made with no special effects, show both in action.
Florida Polytechnic University & CampusXR
Admitted students are deciding where to enroll, and an event like Phoenix Weekend (April 24–25, 2026) is a chance to help them picture life on campus. The postcard puts the invitation in their hands, and the AR layer gives them everything they need to act on it.
The postcard carries a printed QR code. Scanning it opens the experience in the phone's web browser, so there is no separate app to download, and the card's design comes to life on screen.
What We Created
The postcard turns a single mailer into a short, guided path from interest to action:
- QR Code Activation: A QR code printed on the postcard gives students an easy first step. One scan with the phone camera opens the experience.
- Interactive AR Overlay: Pointing the camera at the card brings up a Phoenix Weekend banner anchored to the printed piece, so the postcard and the digital content read as one.
- Event Cards: Cards for events such as the Scholarship Dinner and Admitted Student Day show the date, schedule and location, along with a note that an enrollment deposit is required to attend.
- Deposit and Registration Buttons: "Make deposit" and "Register for event" sit alongside the event details, so students can take the next step without leaving the experience.
- Link to the Full Event Page: Students can continue to the university's own Phoenix Weekend page for the full description, including an "Ask a question" option for anything they still want to know.
The 3D Holographic Mascot
Phoenix Weekend is about belonging, and the Phoenix mascot is the face of that welcome. CampusXR extended the mascot beyond the costume with a 3D holographic display, so the Phoenix can greet visitors wherever a display is placed:
- The Mascot in Person: The video opens with the Phoenix greeting a visitor in a bright campus hallway, the kind of friendly moment every admitted student hopes for.
- The 3D Hologram: The Phoenix then appears as a glowing 3D figure floating inside a freestanding frame, moving and gesturing as viewers look on.
- Built for Events: A display like this can stand in a lobby, at a college fair or at an admitted student event, giving visitors something memorable to stop and see.
Why This Matters for Campuses
Print still plays a major role in higher education recruitment, but a printed piece is fixed the moment it ships. An AR layer changes that. The same postcard can carry current event details, point students to the right next step and be updated without a reprint, as with Central Michigan University's AR-integrated brochure.
That matters most during yield season, when every extra step between interest and action costs a student's attention. For more on how AR supports that moment, see Boosting Yield with Augmented Reality.
The holographic mascot carries the idea beyond print. A familiar campus character becomes a memorable moment at a college fair, an admitted student event or a visitor center, and gives prospective students something to stop and look at.
Three lessons carry over directly. Meet students where they already are, which here means the mailbox and the phone. Put the call to action on the card itself, so deposits and registrations are one tap away. And keep content current, so the piece stays useful long after it arrives.
See It in Action
Watch the videos to see the Phoenix Weekend postcard come to life from a single scan and the Phoenix mascot appear as a 3D hologram. To explore what AR could look like in your next mailing or event, contact CampusXR today.