Short-form video is one of the most effective ways to help prospective international students understand a university before they ever step on campus. Print brochures and web pages can share facts, but video can show tone, energy, and day to day life in a way that feels rea. THe goal is simple. Make your campus feel familiar. Make students feel like they can picture themselves there.
This production model is built around two deliverables that consistenly perform in recruitment content: Student Interviews and Campus B-Roll.
These are not one off assets. They are the foundation for a library of short videos that can be used across social, email, landing pages, and events.
Student Interviews: Real Voices That Build Trust
A campus can look great on camera and still feel abstract to a student watching from another country. Interviews solve that problem by putting real students front and center. The focus is on authentic conversations with current international students sharing personal testimonies about what their major is, and how they acclimated as an international student.
Strong interview content gives admissions and marketing teams flexible clips they can repurpose in multiple ways:
-Short reels for social platforms
-Program specific cutdowns for regional outreach
-Video blocks for landing pages and inquiry follow up
-Event screen loops and presentations
The point is not to overproduce a message. The point is to capture honest student stories that resonate with the questions international students actually have.
Campus B-Roll: Make the Campus Feel Familiar Before They Arrive
International students often make decisions without visitng in perosn, so visuals have to do more than impress. They have to clarify. Campus B-roll is the cinematic footage that shows the environment, facilities, and everday moments that help a student imagine what life will be like.
At CampusXR, we do more than just take standard b-roll/interview material. Our expertise in international recruitment leads to highly targeted questions written by our team, and executed by our videographers.
Iowa State University:
A student-centered recruitment video that captures vibrant campus life and cademic opportunity, deisgned to connect with prospective international students through clear storytelling and high coverage visuals.
Pace University:
Michigan State University:
How It Works: A Production Model Built for Recruitment Reality
This format is designed for the way recruitment content is actually used. Attention windows are short. Channels are many. Teams need assets that can be repurposed without starting from scratch.
Student Interviews are guided by prompts that pull out specific, quote ready moments. The focus stays on clarity, not slogans. Clean audio and strong framing ensure the clips hold up across platforms.
Campus B-Roll is captured as structured coverage across academics, lifestyle, and environment. The footage is planned to match the interview story beats and provide enough variety for multiple edits. The result is not one hero video. It is a content library that supports ongoing outreach.
Why This Matters for International Recruitment
This approach works because it makes a university feel understandable.
Students hear real voices, not just marketing language
Campus becomes easier to imagine for students who cannot visit
Short edits travel farther across social, email, ads, and events
One production creates many assets, so outreach stays consistent
When done well, these videos do not just show campus. They reduce uncertainty and help students feel confident about taking the next step.
Ready to Bring Your Campus to Life
Let’s create short-form video content that connects with international students and shows what makes your university feel like home.