Print still plays a huge role in higher ed recruitment, but most printed materials are static. At the same time, digital outreach can get consumed quickly and then disappear if it is not connected to a bigger, cohesive story.
CampusXR is built to bridge those worlds with web-based AR that turns brochures, cubes, and event collateral into interactive experiences that work on a simple scan, with no app required.
This update introduces two upgrades designed for real campus use:
- Multi-Image Tracking
- Mirror Mode
Both features came directly out of how teams actually use AR in recruitment, tabling, tours, and presentations.
Multi-Image Tracking: One Piece, Multiple AR Moments
Most AR campaigns are built around one trigger image. That is fine for a single poster or a single card, but campus materials are rarely that simple. A brochure has panels. A cube has faces. A handout is meant to be explored.
Multi-Image Tracking allows AR to launch from multiple surfaces within a single piece. Each panel or face can trigger its own content, so the experience changes as the viewer moves across the piece.
That opens the door to formats that feel more like a guided story:
- A brochure where each section reveals a different program highlight
- A multi-panel mailer where each panel activates a different student story
- A cube where each face becomes a new chapter in the experience
- A single scan flow where users rotate or flip the piece, and the AR updates automatically
Multi-Image Tracking featuring PACE: Multi Brochure Panels
This format is especially useful when a piece needs to communicate multiple messages without overwhelming the viewer. Each panel can stay focused and the AR can stay intentional.
Multi-Image Tracking featuring Central Michigan University: The CMU Cube
For admissions and event teams, this is a strong way to present multiple stories in one compact piece that people actually want to pick up.
Multi Image Tracking featuring Tulane University: The AR Cube Experience
Users scan once, then rotate to different sides and the experience changes automatically. It is a great fit for student features because it encourages exploration and repeat viewing, without asking the user to restart or rescan over and over.
Mirror Mode: Built for Group Viewing at Campus Events
AR often looks best one on one, but campus marketing is rarely one on one. Demos happen at tables, on tours, during open houses, and in donor or leadership presentations.
Mirror Mode is a viewing option designed for group demonstrations. It provides a clear, full scale mirrored display of an AR model so teams can present the experience more confidently in live settings, especially on larger screens like tablets.
The goal is simple: make AR easier to share in the moments where it has the most impact.
Mirror Mode featuring Central Michigan University: Event Friendly Demonstrations
Central Michigan University also provides a strong example of where Mirror Mode fits. When an experience is being shown at an event, the challenge is not getting one person to see it. The challenge is helping several people understand it at the same time.
Mirror Mode supports that use case by making the presentation clearer and more readable for groups standing around a table or watching a walkthrough.
How It Works: What Changed Under the Hood
Multi-Image Tracking
Multi Image Tracking supports multiple image targets within a single experience. That means you can design a piece so each surface has its own content, while keeping the user flow seamless.
It also gives creative teams more freedom. Instead of compressing everything into one trigger, you can build a structured experience with distinct segments that match the physical layout of the piece.
Mirror Mode
Mirror Mode is focused on presentation. It is a way to display AR content in a mirrored view that works better for demonstrations, group viewing, and event settings where the person holding the device is not the only viewer.
Why This Matters for Recruitment Materials
These upgrades are important because they make AR more practical, not just more impressive.
- Multi-Image Tracking lets one printed piece carry multiple stories without adding friction
- Mirror Mode makes it easier to demonstrate AR in real campus environments
- Together, they help print, web, and events work as one connected engagement system instead of isolated touchpoints